01 /
Find the focus
Understand the business, the audience, and what matters most. Set priorities that make sense for the organization and the people doing the work.
FRACTIONAL MARKETING EXECUTIVE
From the big picture
to the details.
I help organizations make sense of their marketing priorities, build thoughtful strategies, and do the work that brings them to life.
THE WORK
Good marketing needs both perspective and follow-through.
Sometimes the challenge is figuring out where to focus. Sometimes it's turning a plan into something tangible. Often, it's both. I work alongside teams to bring clarity, momentum, and experienced leadership to the work at hand.
HOW I WORK
Strategic thinking.
Hands-on involvement.
I like the thinking part of marketing. I also like making things happen. I work alongside teams, from figuring out what matters to getting the details right.
02 /
Shape the plan
Connect marketing strategy to real objectives—whether that's positioning, communications, campaigns, or bringing different teams together.
03 /
Move it forward
Work with your team and partners to make things happen. Stay involved in the decisions, details, and execution—not just the presentation.
EXPERIENCE & PERSPECTIVE
Grounded in experience. Curious about what's next.
My work draws on senior marketing leadership in healthcare, including the realities of working within complex health systems, as well as experience across other industries.
I'm also a senior lecturer in marketing at The Hague University of Applied Sciences. Teaching keeps me asking questions, learning, and finding clearer ways to explain complicated things.
More about my background →