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SELECTED WORK

Good work starts with
the right questions.

A few examples of how thoughtful marketing leadership can help teams find clarity, make progress, and bring ideas to life.

CASE STUDIES

A closer look at the work.

Different organizations, different needs. What connects these projects is the mix of strategic perspective, practical marketing work, and collaboration it takes to move things forward.

01 / HEALTHCARE PARTNERSHIPS

Healthy State Alliance

Helping two large healthcare organizations move forward together.

I support the Healthy State Alliance by overseeing marketing across a strategic partnership between two large healthcare organizations. A big part of the work is connecting the dots: working closely with leadership and marketing teams on both sides, keeping priorities aligned, and helping good ideas become coordinated action.

That includes launching public health campaigns, coordinating events, and developing thought leadership. Just as importantly, it means being a consistent point of connection between teams with different perspectives, responsibilities, and ways of working.

“Jen is a very skilled marketer and talented writer. I have had the pleasure of working with her for a few years as part of the Healthy State Alliance and Jen is able to tie all our initiatives into compelling stories. The Chief Marketing Officers of both our organization have referred to Jen as the glue that holds our team together.

I would highly recommend Jen for any organizations looking for smart, savvy and skilled marketing professionals.”

Victoria CannonProject Manager, Outreach and Engagement · LinkedIn recommendation, April 2022

02 / FRACTIONAL MARKETING LEADERSHIP

Conduit Health Partners

Marketing leadership that connects business goals with day-to-day execution.

Conduit Health Partners is a B2B healthcare company focused on solutions that improve access and patient throughput. I serve as its fractional marketing executive, developing and implementing marketing strategy in support of business objectives, including revenue growth and building the company's reputation with large healthcare organizations.

My role spans both planning and doing: setting priorities, shaping positioning and messaging, developing content and thought leadership, supporting campaigns and communications, and working with internal leaders and external partners to put the strategy into practice. It's the kind of work where understanding the business and staying close to the details matter equally.

“I've had the pleasure of collaborating with Jennifer Cakir on several projects through a mutual client, and I can confidently say that she is an exceptional professional. Jennifer brings a unique blend of intelligence, strategic thinking, and collaborative spirit to every task.

Jennifer and I share complementary skills, and our teamwork has consistently helped us exceed our client's goals. She not only possesses a keen strategic mind but also the ability to execute plans effectively, making her an invaluable asset to any project.

Working with Jennifer has been a true joy, and I am excited about the prospect of future collaborations. I have no doubt that her expertise and dedication will continue to drive success in every endeavor she takes on.

I highly recommend Jennifer Cakir to anyone seeking a strategic and collaborative partner. She is a true professional and an absolute pleasure to work with.”

Kelly Frazer Johnson, MBA, ACCHealthcare Growth Strategist and Executive Coach · LinkedIn recommendation, September 2023